Make Money Online | Internet Marketing Success with Tom Duong

Writing a killer sales letter is imperative if you want to make sales. However, many copywriters make the mistake of using the wrong words in sales copy, leading to hype, confusion, and misleading the potential customers. The words that you choose to use are going to be powerful and they can either convert people to customers or drive away customers. Since without a doubt your goal is to convert readers who read your sales letter, here are seven words that you should avoid.

1. Instead of Buy, use Own, Claim or Invest

Today people don’t want to feel that they are being sold or pressured into buying something. Using words that makes them feel that they are more involved with the process and they are making the choice to make the purchase themselves will be more successful. The word “buy” also makes them feel that they are giving up their money, while words like, invest, claim, and own, give them the feeling that they are getting something great for the money they spend.

Avoid:

Buy a copy of this ebook now!

Adopt:

Invest in a copy of this special report now!

2. Instead of Deal, use Opportunity

When you use the word “deal,” you may make your prospects think about low quality deals or bad deals that can often occur, which is the last association you want them to have with your product or service. Using “opportunity” makes it seem like a chance that they will not want to miss out on, making it more appealing for possible customers.

Avoid:

Take advantage of this great deal today.

Adopt:

For a limited time, take advantage of this great opportunity today.

3. Instead of Cheaper, use More Economical

No one wants to hear that something is cheap. This brings to mind cheap materials and cheap value. Instead of using words that make them think the product is cheap, using the words “more economical” gives a better impression. These words make them think of great value while still saving.

Avoid:

This product is cheaper than anywhere else.

Adopt:

You’ll find our products are more economical than other online sites.

4. Instead of Learn, use Discover

Some readers may be insulted if you use the term “learn,” since it may make them feel that you are portraying them as ignorant. However, “discover” is a much better term that makes readers feel that they are the ones that are going to be enlightened. Instead of you teaching them something, they discover the truth about it.

Avoid:

Learn how you can become successful with affiliate marketing.

Adopt:

Discover how you can use affiliate marketing to become successful.

5. Instead of Tell, use Reveal

No one wants you to tell them something. When you’re telling them, it gives the message that you are trying to convince them of something. Using the word “reveal” lends the feeling that you are showing them something, instead of just telling them. It is friendlier and seems more like a friend showing something instead of someone telling them something in order to get a sale.

Avoid:

This new ebook will tell you about new SEO techniques that will revolutionize your business.

Adopt:

This new ebook will reveal new SEO techniques that will drive massive traffic to your website.

6. Instead of Things, use Tips, Tricks, or Techniques

Using the word “things” is not descriptive and it doesn’t pique the interest of the person reading your sales letter. People aren’t interested in things, but they are interested in tips, tricks, or techniques. These words show that what you’re offering actually has some substance to it.

Avoid:

Discover 3 things you never knew about making money online.

Adopt:

Discover 3 tricks you’ve never heard of to successfully generate online income.

7. Instead of Stuff, use Secrets

Not only does the word “stuff” sound amateurish, but it also doesn’t leave readers wanting to learn more. Instead of talking about “stuff,” talk about “secrets” that you want to share. The word “secret” automatically generates interest. If it’s a “secret,” people want to know what it is.

Avoid:

Investing in this innovative ebook will reveal new marketing stuff you’ve never heard of before.

Adopt:

Investing in this innovative ebook will reveal new marketing secrets you’ve never heard of before.

Remember, your sales letter is designed to tell or ask the reader to buy anything. It’s actually designed to court the reader and to get them to make a purchase while thinking that it was their idea the entire time. The language you use will make the difference. So, remember these important tips and write killer sales letters that truly get results.

I hope you find this post useful. If you know of any other words to avoid when writing a sales letter, please share it with us. Just a friendly reminder, this is a “dofollow” blog, so all your comments are indexed by Google and other search engines.